My name is Samantha Moore Lake.

After becoming certified as a Pro. MUA at the L Makeup Institute, Las Vegas, Nevada —specializing in SFX, body painting, beauty, and hairstyling. Returning home to Montana, I picked up a camera to document my clients' looks and quickly realized photography was my true calling. I honed my technical craft in Missoula as part of the final Professional Intensive cohort at the Rocky Mountain School of Photography (2024).

Growing up surrounded by live sets and working musicians thanks to my family, I always felt a pull toward the stage. Currently, I’ve pivoted my visual background into full-time concert photography, live event visuals, and tour merch management, with visual identity and graphic design (tour posters, apparel design) expanding into my core offerings. Bringing a commercial eye and reliability to every artist and management team I collaborate with is my favorite part of working in this industry.